distribution

Broadcasting like its 1955

One way transmissions from TV towers, preferably with rotating restaurant on top.  Terrestrial analog TV, to be received either by house antenna or rabbit ears on top of your TV set.
It won’t take long, and Mr. Bean’s reception improving acrobatics will be rather hard to explain joke.

TV distribution today

Now, how do we get our TV today?

  • Cable: check.
  • Satellite: check.
  • Terrestrial: check.
  • IPTV: check.
  • OTT: check.
  • Cloud: check.
    It kind of overlaps with OTT. But watching YouTube or Vimeo on a laptop or tablet might fall in this category.
  • Storage media: check?
    Now that’s a good question? Are Blu-rays and DVDs part of the big new TV picture? Depends on your definition of TV. If the “tele”-part refers to long distance viewing, Blu-rays are out of the picture. As would be your tivo or PVR.
    I would say: it’s part of the same ecosystem.

As we’re already on shaky ground, I will add some contenders, which are even more difficult:

  • digital cinema: if we look at a complete ecosystem, digital cinemas are actually pretty close to our home entertainments system. The projection of the video material is just XXXXXL-sized, the loudspeakers as big as your whole apartment (where usually nobody comes by your sofa and tries to sell you some ice cream, just after you watched this ice cream spot; on the other hand, that’s how this red button thing is supposed to work), but it’s a digital projection, electronically distributed.
  • public viewing: this is kind of the opposite of home entertainment. But watching live broadcasts in public spaces needs to be taken a bit more seriously. Meaning: you have to count them into the ratings.

TV distribution 2020

telepathy

Not yet out of beta: TV by telepathy.

How will we get our TV in 2020? Telepathy and implants won’t be production-ready by then, I presume. Big technical changes are not to be expected (please prove me wrong).

But there’s a big but: the ratio of the delivery mix we’re already receiving today is going to change. This is a big deal. Because watching on demand is already on the rise, with quite some implications for commercial broadcasters – at least regarding the high profile use case of immersive TV watching. The blaring TV as a companion device might be a bit more resilient.

And anyway: if IT has an inbuilt technical change of 40% CAGR and TV about 4%, the constant merge of IT- and IP-technologies with the steady TV set might be good for some black swan moments.

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