There are more Second Screen apps than Second Screen app users out there. Not too surprisingly. If you’re watching a great show, you will not fiddle with a stupid app. And if the tv is just blaring, why interact with the program you’re already ignoring?
So what does that mean for the producers of all of these second-screen apps? First of all, lose the buzzword, because it prevents you from understanding how people really interact with TV, writes @jank0 at GigaOM.