Forget the Second Screen

dead duck

Second Screen apps: D.D.O.A. (dead duck on arrival)

There are more Second Screen apps than Second Screen app users out there. Not too surprisingly. If you’re watching a great show, you will not fiddle with a stupid app. And if the tv is just blaring, why interact with the program you’re already ignoring?

So what does that mean for the producers of all of these second-screen apps? First of all, lose the buzzword, because it prevents you from understanding how people really interact with TV, writes @jank0 at GigaOM.

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